Writing Services Writing is a medium of human communication that represents language and emotion with signs and symbols. In most languages, writing is a complement to speech or spoken language. Writing is not a language, but a tool developed by human society. Within a language system, writing relies on many of the same structures as speech, such as vocabulary, grammar, and semantics, with the added dependency of a system of signs or symbols.


The five different types of blog posts:

  • The How-To Post
  • The List-Based Post
  • The Curated Collection Post
  • The SlideShare Presentation Post
  • The Newsjacking Post

Understanding your audience.

Before you start to write, have a clear understanding of your target audience. What do people want to know about? What will resonate with them? Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.

Start with a topic and working title.

Before you even write anything, you need to pick a topic for your blog post. The issue can be pretty general to start with. A working title is specific and will guide your post so you can start writing.

Let’s write an intro.

You can do this in many ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic. Then describe the purpose of the post and explain how it will address a problem the reader may be having. This will give the reader a reason to keep reading and provide them with a connection to how it will help them improve their work/lives.

Organize your content.

Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info, so readers are not intimidated by the length or amount of content.


Now that you have your outline/template, you’re ready to fill in the blanks. Use your framework as a guide and be sure to expand on all of your points as needed.

A blogger will:

  • Improving responsiveness
  • SEO
  • Using topic tags
  • Creating stimulating/popular topics
  • Writing clear and organized content
  • Originality

Ghost Writing

A writer who writes books that are officially credited to another person. The ghostwriter is sometimes acknowledged by the author or publisher for his or her writing services. Ghostwriters may have varying degrees of involvement in the production of a finished work.

  • Edit and clean up a rough draft
  • Do most of the writing based on an outline provided by the credited author
  • Do a substantial amount of research  
  • Write fiction in the style of an existing author, often as a way of increasing the number of book that can be published by a popular author
  • Write non-fiction, often as a way of increasing the number of book that can be published by a popular author
  • Outlining
  • Possible interviewing
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