Writing Services Writing is a medium of human communication that represents language and emotion with signs and symbols. In most languages, writing is a complement to speech or spoken language. Writing is not a language, but a tool developed by human society. Within a language system, writing relies on many of the same structures as speech, such as vocabulary, grammar, and semantics, with the added dependency of a system of signs or symbols.


The five different types of blog posts:

  • The How-To Post
  • The List-Based Post
  • The Curated Collection Post
  • The SlideShare Presentation Post
  • The Newsjacking Post

Understanding your audience.

Before you start to write, have a clear understanding of your target audience. What do people want to know about? What will resonate with them? Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.

Start with a topic and working title.

Before you even write anything, you need to pick a topic for your blog post. The issue can be pretty general to start with. A working title is specific and will guide your post so you can start writing.

Let’s write an intro.

You can do this in many ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic. Then describe the purpose of the post and explain how it will address a problem the reader may be having. This will give the reader a reason to keep reading and provide them with a connection to how it will help them improve their work/lives.

Organize your content.

Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info, so readers are not intimidated by the length or amount of content.


Now that you have your outline/template, you’re ready to fill in the blanks. Use your framework as a guide and be sure to expand on all of your points as needed.

A blogger will:

  • Improving responsiveness
  • SEO
  • Using topic tags
  • Creating stimulating/popular topics
  • Writing clear and organized content
  • Originality

Ghost Writing

A writer who writes books that are officially credited to another person. The ghostwriter is sometimes acknowledged by the author or publisher for his or her writing services. Ghostwriters may have varying degrees of involvement in the production of a finished work.

  • Edit and clean up a rough draft
  • Do most of the writing based on an outline provided by the credited author
  • Do a substantial amount of research  
  • Write fiction in the style of an existing author, often as a way of increasing the number of book that can be published by a popular author
  • Write non-fiction, often as a way of increasing the number of book that can be published by a popular author
  • Outlining
  • Possible interviewing

Writing Coach

A writing coach helps the writer organize his or her project, determine a schedule, and select a completion date as a goal. The writing coach discusses the stages of a writing project, including an initial outline, preliminary research, a revised framework, more extensive research (and, if necessary, interviews), another revised outline, and various drafts, followed by the editorial process (developmental or substantive editing, copyediting, and proofreading).

A writing coach helps the writer develop a clear and compelling premise or plot, determine a tone, style, and voice based on the intended audience, and produce a coherent, captivating narrative, whether fiction or nonfiction. A writing coach helps elicit the writer’s experience, and expertise guides the writer to develop a creative, productive spatial and temporal environment and trains the writer to craft effective prose. He or she helps the writer find the heart of the content, what works and what needs work, how to carry out research and conduct interviews, and how to frame and organize the material (and what to include and what to leave out).

A writing coach helps the writer focus, provides an objective perspective, and guides and encourages. A writing coach is like a personal trainer for a writer. A writing coach is a mentor. Writing coaches are likely to charge writers more per hour for their services, but their role is ultimately less costly than that of a developmental editor or copy editor, or even a proofreader. A writer may consult with a writing coach for only a few hours in all, but also if this stage in the writing process takes longer, it is probably well worth the expense — you’re virtually guaranteed to benefit from the relationship, and to get that much closer to completion of the project and eventual publication.

To see my Writing Services pricing, click here.